Friday, December 27, 2013

Holiday Snowman Advertising Round-Up!

It's been a busy holiday shopping season, and once again the snowmen are out full force.

Wells Fargo rolls out a stagecoach, multiple horses and a whole bunch of snowmen in their holiday greetings as seen here on YouTube.


It wasn't enough for this snowman to feed his nose to the horse, but then a group of snowmen tip their hats as they wave goodbye - wow!

Over in the UK, the supermarket chain Asda features a few thin, sad snowmen decked in yellow, blue and orange scarves to represent its three rivals (Morrisons, Tesco and Sainsbury's), while a tall happy green-hatted Asda snowman stands out from the crowd: 
Asda Christmas advert, 2013, with the Asda store represented by a green hatted and scarfed 
snowman on the right, sad competitors on the left. Photograph: Asda

A narrator suggests that shoppers should see the snowmen as representing potential savings. For more on this story, see the website.
You can watch the full British commercial here on You Tube. 

Campbell's Soup uses a bowl of soup to warm up a snowman in this heart warming commercial:

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